DP World Tour, PGA TOUR Expands and Strengthens Alliance – PGA TOUR

* The movement is an important impetus for the global path of competitive golf

* PGA Tour to provide operational support and additional investment for the DP World Tour

*The DP World Tour Prize Fund levels are set to increase annually

The DP World Tour and PGA TOUR have moved to significantly enhance not only their existing alliance but also help develop players to compete at the top of men’s professional golf, by unveiling a groundbreaking new 13-year operational joint venture partnership.

The partnership, through to 2035, builds on the success of the existing strategic alliance between the two tours revealed in November 2020 that has already seen tangible benefits for members of the two tours, not least the joint approval of the Genesis Scottish Open on the DP World Tour, along with the arrival of both memberships To the Barbasol Championship and the Barracuda Championship on the PGA Tour.

The collaboration has already paid off on the DP World Tour with the introduction of new title sponsors such as Genesis and Horizon and new partners such as Fortinet and Velocity Global.

Additionally, working together to attract prize money and commercial revenue will not only benefit the entire membership scope immediately, but will also develop tremendous strategic opportunities for all members of both Tours for the future.

As part of the new joint venture, PGA TOUR will increase its current stake in European Tour Productions from 15 per cent to 40 per cent, while leveraging the DP World Tour’s recognized international credentials and global footprint to further coordinate a global schedule.

The DP World Tour will ensure growth in annual award money for its members over the next five years, all above the record levels for 2022 revealed as part of the DP World title partnership arrangement announced last November.

The new joint venture will provide additional competitive opportunities for professional golfers on both rounds and also create a clearly defined course for top players around the world. Players from the Sunshine Tour and ISPS Handa PGA Tour of Australasia, with whom the DP World Tour has already forged existing strategic alliances, now have an official path to the DP World Tour. With today’s announcement, DP World Tour members will now have direct and official access to the top of the men’s professional game on the PGA Tour.

To achieve this, as of 2023, the top ten players at the end of the season in the DP World Tour rankings [in addition to those already exempt] You will earn PGA TOUR cards for the following season.

Furthermore, the DP World Tour will work closely with the development and implementation of the new international events that PGA TOUR Commissioner Jay Monahan announced last week at the Connecticut Travelers Championships, and DP World members will have access to these events.

Keith Bailey, CEO of DP World Tour He said, “Building on the success of the current strategic alliance between us and PGA TOUR, this move will greatly enhance the merit that has successfully served the professional game on both sides of the Atlantic for over 50 years.

“It’s a natural extension and evolution of what we’ve been doing over the past few years, and I passionately believe this move is the right thing for our players, our Tour, our fans, and golf in general.

“Our tour has undoubtedly come close over the past few years and today’s announcement reinforces both tours in order to improve both memberships.”

Jay Monahan, PGA Tour Commissioner, He said: “It was clear from the start that our strategic partnership with European Tours Group was a strong agreement for both sides, and we are pleased to announce today this extended partnership.

“We will continue to collaborate on a global timeline and key business areas as we bring our organizations and memberships closer together as we innovate to deliver the most enjoyable and compelling game of golf for fans around the world. On behalf of the PGA Tour, I would like to commend Keith Bailey and his team at the European Tour Group for their outstanding commitment to this effort and I commend on him “.

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